Njosh Gitz

Content Siloing and Its Importance for Your HVAC Business

What is content siloing? In simple terms, content siloing is organizing content. It is a SEO term meaning to structure your website for recognition by the search engine. A silo usually means a storage container for different things, for instance grains. Other names for silo is granary, a tank, or storehouse. Furthermore, one silo can …

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Digital Content Manager For Your HVAC Business

Who is a digital content manager?   A digital content manager is a digital marketing expert responsible for steering the attainment of a company’s goals and objectives through effective content management. Product marketing is gradually taking a different twist from the traditional direct product marketing to integrating advanced digital tools. With this advancement, the role …

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Content Editors for Your HVAC Business Website and Blogs

Who are content editors? Content editors contribute to the content creating process by editing articles, blog posts, restructuring articles, and updating business websites, and social media pages with new content. An editor goes beyond copy editing: checking for correct use of tense, grammar, capitalization, punctuation, and spelling. They ensure that content is in line with …

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