Marketing is important for any business owner. There are strategies which will help you to maintain current customers, generate more leads, and improve your sales. HVAC marketing strategies should have a local focus. Your efforts should be on informing your immediate local audience about the services you provide and what they stand to benefit if they choose you. Such strategies will come in handy when you want to stay above the competition.
Strategies for HVAC marketing
Local SEO
Your potential customers are likely to find you online if you optimize for search engines. It enables your company to show up in results focusing for searches like air conditioner installation in Brooklyn or furnace repair Brooklyn.
How well you optimize your website and content determines whether you will appear in these results, instead of your competitors. About 93% of consumers use the internet to find local business.
To achieve local SEO, you need to create content focusing on your location. For instance, if you are in Williamsburg Brooklyn specify the same in your content and website pages. You also need to create consistent NAP information for your website pages and business listings.
Choose industry specific business directories in Brooklyn and claim your business citation.
A GMB account is important too. Having one brings your customers close to you because they can view your location and directions to get to you. Google uses the information on your GMB profile to provide local search results for companies closest to the searcher.
Ensure your GMB profile has full details about your business, pictures, videos, and a google maps listing.
Reviews
Encourage customers to review your services. Reviews are like online word of mouth from your current and previous customers to potential customers. They can comment on your GMB profile, business directories and your business’s social media accounts.
Most people read reviews before purchasing services or products because they need proof you deliver effective services.
Create local content
A blog writer can help you to create localized content for your website. How is the content in your website valuable to visitors?
Do they learn something when they visit your website? If a customer wants more information about you, can they read about the services you offer and the location of your office?
Create content for your website explaining the different services you provide and use location specific keywords for the same services. Your content topics can be about:
- emergency HVAC repair
- furnace installation in Brooklyn
- duct cleaning
- air conditioner maintenance services
- furnace inspections
- air conditioning installation in Brooklyn
- furnace repair
- indoor air quality inspection
HVAC PPC advertising
Pay per click advertising need to be strategic because it is an investment and it should at least give you positive results. Google will show your PPC AD if your pages are relevant to the keywords in the search phrase.
Your website performance with previous visitors and the actions people take once in your website also contributes to this. Do they call, or fill in a form, or subscribe to your email list when they visit your site? The advantage of this HVAC marketing strategy is you only pay if the AD is clicked.
Website optimization
Your website can help you in HVAC marketing if it is optimized and if it provides the best user experience. To achieve website optimization, you need to have a user friendly website for both mobile devices and PC. It should be secure too for Google to suggest your website pages in search engines.
Google recommends website pages that are quick to load and where people spend some time browsing when they visit. Your website pages should contain articles, information, and tips which people search for like:
- Signs you need a HVAC system replacement
- Is it time to replace, repair, or upgrade your HVAC system
Such content will help your website to appear among the top search results.
Social Media HVAC marketing
Do you have social media accounts for your HVAC firm? These are important in boosting brand awareness among your target audience, through HVAC marketing. Homeowners are in these social media sites sharing their daily experiences and in some cases recommending service providers to people who ask.
You need to have active social media accounts where you talk about the services you provide and engage with your customers in many other ways.
Through social media you get to understand who your audience is and what makes up your buyers’ personas. You learn their preferences and the kind of services they need.
Importance of marketing
Marketing boosts your brand recognition. You can change any negative idea about your company if you keep telling your own story through marketing. It allows you to make all your company details accessible through providing NAP information in your listings.
People searching for HVAC services in Brooklyn can easily view your listing and contact you. Having appropriate content in your website answering the questions customers frequently ask is also important in establishing your authority in the industry.
Create a budget for HVAC marketing
Digital marketing is important in this era compared to traditional marketing. Traditional marketing includes advertising on radio, billboards, magazines, and newspapers. Not many people listen to radio or buy magazines, but most are on digital platforms making digital HVAC marketing essential.
It is cheaper as well, therefore easy to accomplish even for small and upcoming HVAC companies. It allows you to focus on a specific target audience. If three thousand people see your magazine advertisement, but they are not interested in your services, it serves no purpose.
You need to budget and allocate specific amounts to your website design and audit, Pay Per Click advertising, social media management, and content creation. Marketing is an investment which you budget for from the sales you make.
For a small HVAC business, you can allocate 2 to 5 percent of your sales to this. Digital marketing is favorable and cost effective for growing businesses.
Word of mouth can only do so much. Your current customers are only able to tell their friends and families about you, which leaves out a great potential of customers untapped. HVAC marketing helps you to get more customers and consistent leads. Increase in customers means you generate more sales and revenue, which promotes your business.
You can offer more services, purchase new needed equipment, and hire more sub-contractors when your business is thriving.
Give us a call for all your content marketing needs. We create content describing all your services, location, and brand message.