Common Keywords for HVAC Contractors

 

There are numerous on page optimization strategies you can use to win on the digital marketing platforms. However, optimizing keywords in your content is key to ranking your webpages high on the search engine. Using the right keywords can increase traffic to your HVAC website, which is important, but you also need to attract quality traffic. Read on to learn more about the common keywords for HVAC contractors.

The common keywords for HVAC contractors

The keywords you select for your HVAC website are crucial to the success of your SEO strategies.  They also play an essential role in the optimization of your photos and social media platforms. Using appropriate keywords can increase your ranking on search engine, strengthen your online lead resources and convert more leads to sales. Below are some of the common HVAC keywords for HVAC companies and contractors:

   

Keyword

Volume

HVAC

248,500

HVAC near me

121,042

air conditioner repair

99,625

ac repair

87,208

ac repair near me

69,083

HVAC supply near me

62,250

heating and cooling near me

61,583

furnace repair

60,125

ac companies

53,167

heating and cooling

39,033

HVAC meaning

32,100

Air conditioning repair service

30,642

HVAC repair

28,492

Air conditioning service

28,375

central air conditioner

26,533

HVAC supply

24,891

air conditioner repair near me

24,442

HVAC repair near me

23,886

heating and air near me

23,442

HVAC system

21,992

heating and air conditioning

21,742

ac installation

21,192

HVAC contractor

20,600

heating repair

20,067

what is HVAC

19,808

furnace repair near me

19,767

air conditioning installation

17,967

ductwork

17,275

air conditioning near me

15,092

ac companies near me

14,800

HVAC service

14,675

air handling

14,542

Trane air conditioners

13,200

heating repair near me

13,183

HVAC technician

13,122

heating and air

12,033

air conditioning service near me

11,850

HVAC salary

11,733

Goodman air conditioner

11,050

HVAC service near me

11,049

heating and cooling companies near me

10,875

what does HVAC stand for

10,781

air conditioning contractor

10,742

Lennox air conditioner

10,583

heating and air conditioning near me

10,350

air duct

10,083

HVAC unit

9,575

central air

9,508

mechanical contractor

9,117

heating contractor

8,733

 

Tips for choosing suitable keywords

Your content SEO can guide your keyword selection process and increase your ROI. Here are some tips to consider for a more effective keyword selection process.

Know the different types of search intent

Before diving into keyword research, it is relevant to understand the different types of search intent because it can help you to find and target the right keywords. The two main types of search intent are:

  • Know
  • Do

The target audience with a search intent of knowing are basically researching, and they intend to find out more about their pinpoints or questions. For instance, a homeowner might be looking for answers on “how to clean a surface”, and you can use the phrase as your keyword to target them.

The “do” target audiences are aware that they have a problem, and they also know that your services can provide the solution to their problems. You can use service-related keywords, for instance, heat pump replacement services.

Think like your target audience

Before you start listing your keywords, identify your target audience and ask yourself what words they would type on Google while searching for HVAC services. You can also ask your current customers, friends, and family about the phrases they would use while searching online for your services. Thinking like your target audience can help you create your first list of suitable keywords.

Avoid heavy Jargons in your keywords

HVAC related jargon can only impress and not inform your target audience. When you use industry jargon as your keywords, it complicates them and makes it difficult to rank for these keywords.

While searching for HVAC services online, your target audience uses simple phrases as their search terms. Therefore, if your keywords are jargon-heavy, your content won’t rank high on the result page.

Also, jargon can discourage potential clients from visiting your site because the content might be difficult for them to understand. Some of the jargons you can avoid using in your keywords include:

  • TEF
  • PTU
  • VSAT
  • LSAT
  • MDV

 Be specific

While listing your keywords, try using keywords specific to your HVAC services. For instance, if you specialize in mini split unit installation services, use the mini-split unit installation as your keyword instead of air conditioning system installation. Other keywords related to mini split unit installation services you can use include:

 

 

Keyword

Volume

 

McCool dry mini split

9,683

 

mini split installation cost

4,383

 

mini split system cost

2,675

 

mini split cost

2,642

 

mini split installation near me

2,608

 

mini split ac installation

2,283

 

ductless mini split installation

1,222

 

ductless mini split installation cost

1,182

 

mini split air conditioner installation

1,008

 

Home Depot mini split installation cost

879

 

mini split wire

868

 

cost to install 3 zone mini split

828

 

ductless mini split cost

692

 

 

Specific keywords can also help you get high-quality traffic as only those interested in installing mini-split systems are likely to browse through your website.

Understand the different types of keywords

Another important tip to know before starting your keyword research is to know about the different types of keywords you can use in your content, they include:

  • Short-tailed keywords
  • Mid-tailed keywords
  • Long-tailed keywords
  • PPC keywords

Short-tailed keywords

The short-tailed keywords have one or two words. When searched, they have the highest number of search results. They are also very competitive, and it can be challenging to rank for them.

Mid-tailed keywords

The mid tailed keywords consist of two to three words and do not yield as many searches result as the short-tailed keywords. Also, they are not as competitive as the short-tailed keywords.

 

Long-tailed keywords

The long-tailed keyword can have four or more words. They are more focused, and they have less competition.

Some common long tailed keywords include:

  • Green air conditioning technology
  • Ductless air conditioner installation near me
  • How to get an energy-efficient HVAC system?
  • Emergency air conditioning repair near me
  • What is negative pressure air duct cleaning
  • Air conditioner repair and maintenance services

Pay Per Click (PPC) keywords are the cornerstone of your PPC marketing campaigns and in-depth PPC keyword research is essential to the success of your advertisement efforts. To find the right PPC keywords you can use the keyword generator. Some of the best Google ads PPC keywords include:

PPC keywords

Keyword

Monthly Search

Cost Per Click

HVAC

201,000

$28.75

HVAC near me

90,500

$49.50

air conditioning repair

74,000

$73.23

ac repair

60,500

$75.19

heating and cooling

49,500

$30.26

ac repair near me

49,500

$75.60

ac companies

49,500

$50.85

furnace repair

33,100

$50.00

heating and cooling near me

33,100

$41.39

air conditioning servicing

33,100

$58.05

HVAC system

27,100

$18.00

air conditioner repair near me

27,100

$69.58

vac repair

22,200

$56.34

HVAC companies near me

22,200

$50.00

HVAC contractors

22,200

$36.20

heating and air conditioning

18,100

$34.92

HVAC repair near me

18,100

$58.00

furnace repair near me

14,800

$47.15

eating repair

14,800

$49.25

HVAC service near me

14,800

$50.00

air conditioning installers

14,800

$45.00

HVAC technicians

14,800

$24.52

air handler

12,100

$12.85

heating and air near me

12,100

$47.70

HVAC companies

12,100

$44.96

air conditioning companies

12,100

$53.62

air conditioning service near me

12,100

$63.09

air conditioner near me

12,100

$47.69

air conditioning repair service

12,100

$54.92

HVAC service

9,900

$44.69

 

Using the different forms of keywords in your content can increase the organic traffic to your website and your ROI can also increase. The short-tailed keyword can generate a larger amount of organic traffic and the long-tailed keyword yields a more quality traffic.

Be flexible

During your keyword selection process, be flexible, and change your selected keywords based on your feedback or your website logs. The website logs can help to reaffirm your current list of keywords

Research Your Keywords

Look for keywords with high conversion potential, but not necessarily those with a high search volume. A phrase like ‘how to clean a furnace’ may be popular with searchers looking for information, but it may not generate leads. Choose keywords that enhance your website’s SEO for HVAC.

Also, avoid stuffing your page with keywords, as this may hinder the flow of information and ruin the readers’ experience. Strike a balance between readability and keyword placement. Keyword stuffing is unacceptable on Google, and your site may be flagged down for doing so.

If you are unable to research your keywords effectively, and you are worried that you might not find quality keywords during your research, you can enroll for the SEO content services, and you won’t have to worry about keyword stuffing or quality. 

Use different research tools to conduct your keyword research

There are many keyword research tools available today that can be helpful in your keyword research process. Utilizing more than one tool gives you options for your keywords.

How to research keywords for your HVAC SEO strategy

Now that you have some tips to help you find the most suitable keywords for your content, here is a process you can use to research your keywords.

Brainstorm your seed keywords

The seed keywords are the foundation of your keyword research process. You can use your seed keywords to define your niche and identify your competitors. Generating your seed keywords can be easy if you have a specific HVAC service that you want to promote on your website.

You just need to think about what target audience type on Google to find the services that you provide. For instance, if you provide heat pump replacement services, your seed keywords can be “heat pumps”. Once you have a list of seed keywords, you can generate more specific keyword ideas.

Expand the seed keywords

 

To expand the seed keywords, you need to identify the phrases or terms that your target audience might use to locate your services based on your seed keywords. A website analytic software can help you analyze your web traffic to find the most suitable phrases.

For instance, from the seed keyword heat pump, you can generate keywords including:

Seed keywords

Keyword

Volume

heat pump water heater

27,967

mini split heat pump

19,942

mrcooldiy

12,250

geothermal heating

12,058

geothermal heat pump

11,192

heat pump system

10,177

how does a heat pump work

9,858

heat pump vs furnace

7,808

what is a heat pump

7,542

ductless heat pump

6,617

Grundfos circulator pump

5,650

heat pump dryer

5,542

pool heat pump

5,277

mini heat

5,275

Seville mini split

5,033

Goodman heat pump

4,883

Trane heat pump

4,604

Mitsubishi heat pump

4,174

air source heat pump

3,750

mini split heating

3,475

 

Research related search terms

If you are struggling to develop more keywords, analyze the related search terms that appear when you search your keywords on Google. After typing down your keywords, you’ll notice some suggestions at the end of Google’s result page.

The phrases can give your ideas for the keyword that you may want to use in your content.

Track your competitor’s keywords

Before you start tracking your competitors, you need to identify your competitors. You can Search your seed keywords and identify the website that resembles yours. For easier analysis, you can use competitive-intelligent tools. The tool can show the competitors’ top keywords that sends the most organic traffic to their website.

Tracking your competitors can provide you with a list of unique keywords to make your content unique and improve your rank on the result page.  

Use keyword research tools

A keyword research tool can help you identify keywords your competitors aren’t targeting. There are many keyword research tools in the market today, but all work the same. Some, including Google Keyword Planner, are free, while others like Ahref’s require a subscription.

If you are unsure which tools to use, your HVAC marketing services provider should advise you on the most effective and pocket-friendly keyword research tools.

Study your niche

As you may have noted, the above methods limit your ability to find high-quality keywords. Still, admittedly, your niche stretches beyond what you and your direct competitors do. Take your search to industry journals, forums, and groups, Q&A sites, and you can find new HVAC SEO keywords ideas relevant to your customers

A study of your niche will allow you to find more issues that your target customers are struggling with that weren’t discovered in the previous keyword research and are not addressed by your competitors. You can also discover some trends to use as your seed keywords. You can also study your niche through:

Phone conversations and past exchanges with your clients

Listen to your customers and pick their most common challenges. That should hint at what you can write about in your blog post and the keywords to use to address the customers’ concerns.

Scanning through your past exchanges can give you more ideas. These may be your old emails, customer support queries, and questions they asked during appointments or chats on your social media pages.

Questioning your content editors and managers

Your digital content mangers and content editors are likely to receive various concerns from your customers. Some customers are more informed about HVAC services and may ask deeper questions. Pick some keywords and craft content to address their common issues.

FAQs

If your website has an FAQ section where your target audience comments, you can identify the frequently asked questions and use them as your keyword. You can also get keywords from your social media platforms.

Criteria for choosing your keywords

Keywords should help your content rank higher on search engines. Some of the important factors you should consider while choosing your keywords include:

The search volume (popularity)

The search volume shows the number of searches your target keywords get in a month. If your target audience does not use phrases you have used in your keyword while searching for HVAC services, the search volume would be lower, and your content won’t rank high.

Therefore, look for phrases with the highest search volume and include them in your keywords. Your digital content manager can also help you find the keyword with a high search volume. Some common keywords with high search volume include:

Estimate the competition

You need to know how steep the competition for your keyword is. Keywords with the lower organic competition are likely to rank higher on the result page. While analyzing your keywords, you should also consider the following:

  • Does your keyword match the exact search term used by your target audience?
  • Check for terms related to your keyword that you might have missed and have a high search volume.

Determine your content’s rank

If your content doesn’t rank on the first page of the SERP, refine your keywords and use the less competitive long-tailed keywords. However, if you are sure that your competitors can’t publish quality content and your content’s quality can outdo theirs, then your pages can rank higher. The most important ranking factors are:

  • Authority
  • Relevance

Verify search intent

When your target audience searches for an HVAC service on Google, they need answers, guidance, or clarifications. Therefore, try to understand your target audience’s intent.

You can type the target keyword on Google and analyze the pages already ranking for the keywords and the information they provide. Discover the target audience intent for each keyword before using them in your content. 

 

Choosing the right keywords can significantly impact the ranking of your web pages. You can do the keyword research yourself, but it requires skills, time, and expertise to find the best and the most appropriate keywords. Therefore, if you don’t have time to perform comprehensive keyword research, get in touch with our team of experts. We have the best tool to generate keywords that will help put your content at the top of the result pages.

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