Do you really need to rank high on the search engines to make good money for your heating and cooling contracting business? Our answer to whether you need to rank on search engines is yes, you do. Why would you publish your website if you did not intend it to be found on search engine results?
Do you intend to use your content to attract customers to your business? If so, then you need to rank well.
Understand that most people look up to the internet as more of a facilitator of business transactions than a social platform. This means more businesses are using it as a vehicle for their digital HVAC marketing strategies. And also, an equal number of customers are looking for service providers and products on search engines.
Here is why you need to rank on search engines:
Increase Your Competitiveness
Studies show that the top-ranking websites on SERPs get 20.5% clicks. The second and third receive 13.32% and 13.14%, respectively. That is a significant margin.
Imagine that just because your website is ranking, your chances of getting a conversion increase by 7%, considering how competitive the business environment is. That is an incredibly passive way of driving traffic to your website to earn more conversions.
To Keep Up With Consumer Behavior
Internet users are unforgiving to low-ranking websites. They do not bother looking for any website that fails to display on the first page of SERPs. And since these customers are the ones you want to attract to your website and business, keep up with their preferences and make your site rank high.
One of the reasons why top-ranking websites receive more traffic is that visitors are super-impatient fast scrollers. Once SERPs pop up, they hurriedly scan it, choose what they think is relevant and interact with it. Put your website on the first page where they can find it at first glance.
To Strengthen Your Credibility
Your website should reinforce your trustworthiness; it should contain information about your brand, contacts, address, achievements, awards, and reviews. But of what use will these be if customers have a hard time locating the website on SERPs? Cement your credibility with a top-ranking site.
Customers are likely to learn about your brand on social media, after which they will check it out on search engines. Imagine how disappointed they may be if your brand has a strong reputation on social media platforms, then they find a low-ranking, poorly designed, and unresponsive website?
Establish Yourself as an Authority
The higher your site ranks, the more organic traffic it receives. With time, you will grow a community of visitors who regard you as a source of authoritative information. Ultimately, this will work to your advantage as they will trust your brand and accept whatever services or products you market to them.
And since most HVAC customers are keen on the credibility of the contractors they hire, they will not view you as a stranger when hiring you. This is in addition to the fact that once they identify a credible contractor, they rely on him for their HVAC-related jobs. And, for you, that means a steady flow of jobs and revenue.
With an excellent ranking on search engines, you do not have to pay for ad space for your business to be noticed. The listing allows customers to see your brand, assess your services and credibility, and decide to order without you carrying out rigorous marketing campaigns.
To Get Location-Specific Leads
If you work with property owners and managers, you know they are sensitive about the contractors they allow into their premises, mostly for safety reasons. This informs their keenness in working with ‘near me’ businesses since they can easily do a background check on them.
If your website ranks well, it indicates you have optimized it for local SEO since search engines use this as a parameter when ranking a website. In essence, your top ranking website will direct the right, nearby traffic that is likely to give your repeat business for a while.
To Boost User Experience
And in this digital age, they are becoming more accustomed to quick solutions. They expect to find you in 3 seconds or less. This is only possible if you have a high ranking on search engines.
For a website to rank high on search engines, it must have a super-fast loading speed, which in the end, gives visitors a superb user experience. It also minimizes your bounce-back rate and increases your conversions. Look for experienced HVAC marketing services professionals to build you an effective HVAC web design.
Easy to Evaluate
Maintaining a top rank on search engines is cheaper than sustaining a marketing campaign on traditional channels. This is because you can use online tools to analyze and tweak your HVAC SEO.