How well do you think your heating and cooling services are known locally? Do you think you have done enough to generate local leads?
Well, if you are not sure of your marketing coverage especially within your service area, there is always an extra avenue to boost your traffic. In this case, you should consider Angie’s List HVAC listing.
Think of it as a collection of homeowners under a single umbrella checking out your services and all you have to do is persuade them to buy. All the marketing has been done for you and diverse prospects brought to your doorstep. And guess what, it’s all free of charge!
With demand for HVAC services on the rise, you need to fully master your online presence. That means, your business should feature in as many online directories as possible. That’s where Angie’s List comes in.
Continue reading to find out what exactly this list entails, how your business stands to gain from it, and how your marketing trajectory is going to change.
What does Angie’s List HVAC listing mean?
Angie’s List is an online platform that consolidates homeowners and professional home service providers, such as HVAC contractors under one roof.
The diverse network of homeowners who are registered and verified members of Angie’s List can link directly with HVAC contractors in a given service area.
The homeowners can research, hire, review, rate, as well as request a quote from these local service providers after viewing their business profiles.
Simply put, this reputable site provides reliable information and trusted reviews to assist millions of homeowners make purchasing decisions through:
- Providing upfront pricing for HVAC services
- Instant bookings
- Easy scheduling of HVAC maintenance services
- Access to reliable industry information from HVAC experts
- Connecting homeowners to trusted HVAC pros
Its current membership stands at more than 6 million households and steadily growing.
How does my HVAC business become Angie Certified?
Registering your heating and cooling services on Angie’s List is absolutely free. However, there are a set of requirements your HVAC business must satisfy first. Businesses that fail to meet these requirements are revoked (both certification and advertisement).
After a successful registration and profile update, you may begin promoting your HVAC services. You can advertise on Angie’s List at a minimal fee as long you have at least one review and have successfully attained a minimum 3-star rating or higher. You may advertise either your HVAC services or special discounts or both.
What next after registration?
Once registered, you can log on to your account and update your NAP citations, respond to your business reviews, and check your service ratings.
During registration, it is extremely important to select the right business category for proper ranking and visibility. HVAC companies usually fall under air duct cleaning as well as heating and air conditioning classifications.
As soon as your HVAC business gets listed on Angie’s List, homeowners can link up directly with your profile by requesting a quote. This then paves the way for you to discuss the service details with the client, determine the requirements, and finally setting the service price.
Angie’s List has an extra feature where HVAC firms can also target non-member homeowners at an extra cost. This allows you to widen your clientele net and attract more leads.
Why is listing on Angie’s List important for my HVAC company?
Claiming your Angie’s List HVAC listing is a valuable business decision. Not only is the listing free to claim and optimize, but it also plays a significant role in solidifying your online presence.
In what ways? Take a look.
Boosting your SEO potential
Angie’s List is a trusted and highly authoritative information source for millions of homeowners seeking the services of HVAC pros. For that reason, its domain is highly regarded by search engines like Google.
Therefore, if your HVAC listing on Angie’s List bears accurate information and is properly optimized for NAP, you stand to gain greatly in terms of local search rankings.
Furthermore, through quality back linking to Angie’s List, your website gains more authority and trust with search engines. The outcome? Ranking higher on local searches.
Business profile visibility
Your HVAC listing on Angie’s List doesn’t only include your NAP citations. It comes with a complete business profile comprising even logos and an ‘about us’ section. Such a detailed profile complements your other local directory listings, further widening your visibility scope.
Additionally, the more detailed your profile is in terms of service requirements, service scope, pricing, and safety measures, the higher the level of engagement with homeowners. Such interactions are likely to result in more reviews and lead generation.
Reinforcing your brand credibility
Since HVAC listings on Angie’s List thrive on in-depth business reviews and ratings, your brand credibility is at stake. You want to make sure you remain reliable as a service provider by not only offering excellent services, but also being active on the site.
You can do that by contributing expert content on industry trends, offering frequent discounts, as well as responding to reviews promptly.
Special care is necessary especially responding to customer reviews as it has a direct correlation to your brand’s credibility. Your reviews will also affect your business rating ultimately.
Moreover, through expert participation, you build enough authority around your brand in the industry.
Angie’s List long-standing reputation
Angie’s List has partnered with home service providers for more than two decades now. This has definitely earned the site some solid reputation in the HVAC industry.
A vast majority of homeowners consider Angie’s List their one-stop shop to source for certified and trusted HVAC contractors. Therefore, listing on this popular website makes your heating and cooling services equally popular.
Because of Angie’s List established reputation, HVAC companies listed on the site are authentic, reliable, and trustworthy. This increases your chances of winning the hearts of homeowners in your service area.
How do I optimize my HVAC listing on Angie’s List?
Start by claiming your HVAC listing on Angie’s List. Follow this up by updating your profile fully. That involves updating complete and accurate business information on the site such as the NAP citation, website URL, and the business category of your listing.
This entire process takes so much effort and time. But it’s worth it especially when you imagine losing a customer because of a wrong phone number or website link.
Get help from an expert!
Since you may not always have all that time in your hand, we recommend hiring a professional. With the backing of a reliable digital marketing agency, you can invest your time on those AC repairs and furnace maintenance jobs that are worth every penny to you without worrying about marketing.
Having partnered with HVAC companies for many years now, we understand how to position your business rightly in the online space to attract the most leads.
Call our online marketing team for a free estimate, and get an Angie’s List HVAC listing.