There are numerous on page optimization strategies you can use to win on the digital marketing platforms. However, optimizing keywords in your content is key to ranking your webpages high on the search engine. Using the right keywords can increase traffic to your HVAC website, which is important, but you also need to attract quality traffic. Read on to learn more about the common keywords for HVAC contractors.

The common keywords for HVAC contractors

The keywords you select for your HVAC website are crucial to the success of your SEO strategies.  They also play an essential role in the optimization of your photos and social media platforms. Using appropriate keywords can increase your ranking on search engine, strengthen your online lead resources and convert more leads to sales. Below are some of the common HVAC keywords for HVAC companies and contractors:

Keyword	Volume
HVAC	248,500
HVAC near me	121,042
air conditioner repair	99,625
ac repair	87,208
ac repair near me	69,083
HVAC supply near me	62,250
heating and cooling near me	61,583
furnace repair	60,125
ac companies	53,167
heating and cooling	39,033
HVAC meaning	32,100
Air conditioning repair service	30,642
HVAC repair	28,492
Air conditioning service	28,375
central air conditioner	26,533
HVAC supply	24,891
air conditioner repair near me	24,442
HVAC repair near me	23,886
heating and air near me	23,442
HVAC system	21,992
heating and air conditioning	21,742
ac installation	21,192
HVAC contractor	20,600
heating repair	20,067
what is HVAC	19,808
furnace repair near me	19,767
air conditioning installation	17,967
ductwork	17,275
air conditioning near me	15,092
ac companies near me	14,800
HVAC service	14,675
air handling	14,542
Trane air conditioners	13,200
heating repair near me	13,183
HVAC technician	13,122
heating and air	12,033
air conditioning service near me	11,850
HVAC salary	11,733
Goodman air conditioner	11,050
HVAC service near me	11,049
heating and cooling companies near me	10,875
what does HVAC stand for	10,781
air conditioning contractor	10,742
Lennox air conditioner	10,583
heating and air conditioning near me	10,350
air duct	10,083
HVAC unit	9,575
central air	9,508
mechanical contractor	9,117
heating contractor	8,733

 

Tips for choosing suitable keywords

Your content SEO can guide your keyword selection process and increase your ROI. Here are some tips to consider for a more effective keyword selection process.

Know the different types of search intent

Before diving into keyword research, it is relevant to understand the different types of search intent because it can help you to find and target the right keywords. The two main types of search intent are:

• Know
• Do

The target audience with a search intent of knowing are basically researching, and they intend to find out more about their pinpoints or questions. For instance, a homeowner might be looking for answers on “how to clean a surface”, and you can use the phrase as your keyword to target them.

The “do” target audiences are aware that they have a problem, and they also know that your services can provide the solution to their problems. You can use service-related keywords, for instance, heat pump replacement services.

Think like your target audience

Before you start listing your keywords, identify your target audience and ask yourself what words they would type on Google while searching for HVAC services. You can also ask your current customers, friends, and family about the phrases they would use while searching online for your services. Thinking like your target audience can help you create your first list of suitable keywords.

Avoid heavy Jargons in your keywords

HVAC related jargon can only impress and not inform your target audience. When you use industry jargon as your keywords, it complicates them and makes it difficult to rank for these keywords.

While searching for HVAC services online, your target audience uses simple phrases as their search terms. Therefore, if your keywords are jargon-heavy, your content won’t rank high on the result page.

Also, jargon can discourage potential clients from visiting your site because the content might be difficult for them to understand. Some of the jargons you can avoid using in your keywords include:

• TEF
• PTU
• VSAT
• LSAT
• MDV

 Be specific

While listing your keywords, try using keywords specific to your HVAC services. For instance, if you specialize in mini split unit installation services, use the mini-split unit installation as your keyword instead of air conditioning system installation. Other keywords related to mini split unit installation services you can use include:

 

	Keyword	Volume
	McCool dry mini split	9,683
	mini split installation cost	4,383
	mini split system cost	2,675
	mini split cost	2,642
	mini split installation near me	2,608
	mini split ac installation	2,283
	ductless mini split installation	1,222
	ductless mini split installation cost	1,182
	mini split air conditioner installation	1,008
	Home Depot mini split installation cost	879
	mini split wire	868
	cost to install 3 zone mini split	828
	ductless mini split cost	692

 

 

Specific keywords can also help you get high-quality traffic as only those interested in installing mini-split systems are likely to browse through your website.

Understand the different types of keywords

Another important tip to know before starting your keyword research is to know about the different types of keywords you can use in your content, they include:

• Short-tailed keywords
• Mid-tailed keywords
• Long-tailed keywords
• PPC keywords

Short-tailed keywords

The short-tailed keywords have one or two words. When searched, they have the highest number of search results. They are also very competitive, and it can be challenging to rank for them.

Mid-tailed keywords

The mid tailed keywords consist of two to three words and do not yield as many searches result as the short-tailed keywords. Also, they are not as competitive as the short-tailed keywords.

 

Long-tailed keywords

The long-tailed keyword can have four or more words. They are more focused, and they have less competition.

Some common long tailed keywords include:

• Green air conditioning technology
• Ductless air conditioner installation near me
• How to get an energy-efficient HVAC system?
• Emergency air conditioning repair near me
• What is negative pressure air duct cleaning
• Air conditioner repair and maintenance services

Pay Per Click (PPC) keywords are the cornerstone of your PPC marketing campaigns and in-depth PPC keyword research is essential to the success of your advertisement efforts. To find the right PPC keywords you can use the keyword generator. Some of the best Google ads PPC keywords include:

PPC keywords

Keyword	Monthly Search	Cost Per Click
HVAC	201,000	$28.75
HVAC near me	90,500	$49.50
air conditioning repair	74,000	$73.23
ac repair	60,500	$75.19
heating and cooling	49,500	$30.26
ac repair near me	49,500	$75.60
ac companies	49,500	$50.85
furnace repair	33,100	$50.00
heating and cooling near me	33,100	$41.39
air conditioning servicing	33,100	$58.05
HVAC system	27,100	$18.00
air conditioner repair near me	27,100	$69.58
vac repair	22,200	$56.34
HVAC companies near me	22,200	$50.00
HVAC contractors	22,200	$36.20
heating and air conditioning	18,100	$34.92
HVAC repair near me	18,100	$58.00
furnace repair near me	14,800	$47.15
eating repair	14,800	$49.25
HVAC service near me	14,800	$50.00
air conditioning installers	14,800	$45.00
HVAC technicians	14,800	$24.52
air handler	12,100	$12.85
heating and air near me	12,100	$47.70
HVAC companies	12,100	$44.96
air conditioning companies	12,100	$53.62
air conditioning service near me	12,100	$63.09
air conditioner near me	12,100	$47.69
air conditioning repair service	12,100	$54.92
HVAC service	9,900	$44.69

 

Using the different forms of keywords in your content can increase the organic traffic to your website and your ROI can also increase. The short-tailed keyword can generate a larger amount of organic traffic and the long-tailed keyword yields a more quality traffic.

Be flexible

During your keyword selection process, be flexible, and change your selected keywords based on your feedback or your website logs. The website logs can help to reaffirm your current list of keywords

Research Your Keywords

Look for keywords with high conversion potential, but not necessarily those with a high search volume. A phrase like ‘how to clean a furnace’ may be popular with searchers looking for information, but it may not generate leads. Choose keywords that enhance your website’s SEO for HVAC.

Also, avoid stuffing your page with keywords, as this may hinder the flow of information and ruin the readers’ experience. Strike a balance between readability and keyword placement. Keyword stuffing is unacceptable on Google, and your site may be flagged down for doing so.

If you are unable to research your keywords effectively, and you are worried that you might not find quality keywords during your research, you can enroll for the SEO content services, and you won’t have to worry about keyword stuffing or quality. 

Use different research tools to conduct your keyword research

There are many keyword research tools available today that can be helpful in your keyword research process. Utilizing more than one tool gives you options for your keywords.

How to research keywords for your HVAC SEO strategy

Now that you have some tips to help you find the most suitable keywords for your content, here is a process you can use to research your keywords.

Brainstorm your seed keywords

The seed keywords are the foundation of your keyword research process. You can use your seed keywords to define your niche and identify your competitors. Generating your seed keywords can be easy if you have a specific HVAC service that you want to promote on your website.

You just need to think about what target audience type on Google to find the services that you provide. For instance, if you provide heat pump replacement services, your seed keywords can be “heat pumps”. Once you have a list of seed keywords, you can generate more specific keyword ideas.

Expand the seed keywords

 

To expand the seed keywords, you need to identify the phrases or terms that your target audience might use to locate your services based on your seed keywords. A website analytic software can help you analyze your web traffic to find the most suitable phrases.

For instance, from the seed keyword heat pump, you can generate keywords including:

Seed keywords

Keyword	Volume
heat pump water heater	27,967
mini split heat pump	19,942
mrcooldiy	12,250
geothermal heating	12,058
geothermal heat pump	11,192
heat pump system	10,177
how does a heat pump work	9,858
heat pump vs furnace	7,808
what is a heat pump	7,542
ductless heat pump	6,617
Grundfos circulator pump	5,650
heat pump dryer	5,542
pool heat pump	5,277
mini heat	5,275
Seville mini split	5,033
Goodman heat pump	4,883
Trane heat pump	4,604
Mitsubishi heat pump	4,174
air source heat pump	3,750
mini split heating	3,475

 

Research related search terms

If you are struggling to develop more keywords, analyze the related search terms that appear when you search your keywords on Google. After typing down your keywords, you’ll notice some suggestions at the end of Google’s result page.

The phrases can give your ideas for the keyword that you may want to use in your content.

Track your competitor’s keywords

Before you start tracking your competitors, you need to identify your competitors. You can Search your seed keywords and identify the website that resembles yours. For easier analysis, you can use competitive-intelligent tools. The tool can show the competitors’ top keywords that sends the most organic traffic to their website.

Tracking your competitors can provide you with a list of unique keywords to make your content unique and improve your rank on the result page.  

Use keyword research tools

A keyword research tool can help you identify keywords your competitors aren’t targeting. There are many keyword research tools in the market today, but all work the same. Some, including Google Keyword Planner, are free, while others like Ahref’s require a subscription.

If you are unsure which tools to use, your HVAC marketing services provider should advise you on the most effective and pocket-friendly keyword research tools.

Study your niche

As you may have noted, the above methods limit your ability to find high-quality keywords. Still, admittedly, your niche stretches beyond what you and your direct competitors do. Take your search to industry journals, forums, and groups, Q&A sites, and you can find new HVAC SEO keywords ideas relevant to your customers

A study of your niche will allow you to find more issues that your target customers are struggling with that weren’t discovered in the previous keyword research and are not addressed by your competitors. You can also discover some trends to use as your seed keywords. You can also study your niche through:

Phone conversations and past exchanges with your clients

Listen to your customers and pick their most common challenges. That should hint at what you can write about in your blog post and the keywords to use to address the customers’ concerns.

Scanning through your past exchanges can give you more ideas. These may be your old emails, customer support queries, and questions they asked during appointments or chats on your social media pages.

Questioning your content editors and managers

Your digital content mangers and content editors are likely to receive various concerns from your customers. Some customers are more informed about HVAC services and may ask deeper questions. Pick some keywords and craft content to address their common issues.

FAQs

If your website has an FAQ section where your target audience comments, you can identify the frequently asked questions and use them as your keyword. You can also get keywords from your social media platforms.

Criteria for choosing your keywords

Keywords should help your content rank higher on search engines. Some of the important factors you should consider while choosing your keywords include:

The search volume (popularity)

The search volume shows the number of searches your target keywords get in a month. If your target audience does not use phrases you have used in your keyword while searching for HVAC services, the search volume would be lower, and your content won’t rank high.

Therefore, look for phrases with the highest search volume and include them in your keywords. Your digital content manager can also help you find the keyword with a high search volume. Some common keywords with high search volume include:

Estimate the competition

You need to know how steep the competition for your keyword is. Keywords with the lower organic competition are likely to rank higher on the result page. While analyzing your keywords, you should also consider the following:

• Does your keyword match the exact search term used by your target audience?
• Check for terms related to your keyword that you might have missed and have a high search volume.

Determine your content’s rank

If your content doesn’t rank on the first page of the SERP, refine your keywords and use the less competitive long-tailed keywords. However, if you are sure that your competitors can’t publish quality content and your content’s quality can outdo theirs, then your pages can rank higher. The most important ranking factors are:

• Authority
• Relevance

Verify search intent

When your target audience searches for an HVAC service on Google, they need answers, guidance, or clarifications. Therefore, try to understand your target audience’s intent.

You can type the target keyword on Google and analyze the pages already ranking for the keywords and the information they provide. Discover the target audience intent for each keyword before using them in your content. 

 

Choosing the right keywords can significantly impact the ranking of your web pages. You can do the keyword research yourself, but it requires skills, time, and expertise to find the best and the most appropriate keywords. Therefore, if you don’t have time to perform comprehensive keyword research, get in touch with our team of experts. We have the best tool to generate keywords that will help put your content at the top of the result pages.