You might have tried all means of updating your HVAC website content but no results are forthcoming. In this case, you should consider examining the technical aspects of your website. Professional Technical Services can help you discover technical errors that affect your website’s performance.
Some of the technical issues that can negatively impact your ranking on search engines include an unresponsive website, a site that is not mobile-friendly, and more. Technical SEO services ensure that all the technical issues on your HVAC website are eliminated to create a positive user experience, attract more traffic, generate more leads, and drive conversions. Learn more about Technical SEO services below.
What are Technical SEO services?
Technical SEO services are SEO activities and procedures offered by a technical SEO agency to improve the ranking of your website on search engines. The process involves eliminating errors in your page URLs and facilitating the crawling and indexing of your website.
Google’s algorithms and ranking factors keep changing and professional Technical SEO services might be your best shot at improving your visibility and attracting more qualified leads.
Technical SEO is essential to providing a great experience to your potential customers. Your website visitors are more likely to transition seamlessly throughout the sales funnel when your technical SEO is in check.
For instance, when your website loads quickly and is easy to navigate, your potential customers can stick to your website longer. On the contrary, an unresponsive website will only lead to more bounce rates and lost customers.
Finding a technical SEO agency with the required expertise is paramount to improving your website and maintaining a competitive edge. Below are some of the technical SEO services you can outsource to improve your website and grow your HVAC business.
Website audits
A website audit involves analyzing your HVAC website to find out issues that might be affecting its performance and rectifying them. Your technical SEO expert will do a thorough checkup on the following technical aspects:
- Structure of internal links
- Robots. txt
- Presence of any duplicate content
- Redirects
- Level of loading speed
- Analytics
- Optimization of images
- Ease of accessibility
- Broken links
- XML Sitemap
The technical SEO agency starts with the auditing process to determine what your website needs to improve its quality and ranking factors.
Recovering your website after a penalty
Penalties are common if you use black-hat SEO techniques. These are not the right procedures to apply to improve SEO. Therefore, ensure the SEO expert or agencies you work with are known for using allowed practices to improve SEO. Some of the things recovered under this service are regaining high-level ranking, regaining lost traffic, and also building a stronger positive image for the brand once more.
Website transfer
When your current website host is not appropriate for your kind of content, a reliable technical SEO expert changes the host. Sometimes when a business experiences growth, they need a website change. The website for a small enterprise cannot be fit for a more established one. As a result, a technical SEO expert helps in changing your platform, browsing experience for the users, and domain name.
An experienced expert keeps all your website data secure and retrievable during the transfer process. They will maneuver to prevent errors that usually occur during such transfers, subsequently affecting how your website performs.
A website transfer has resultant benefits such as high SEO ranking, established domain, increase in your mobile audience, better engagement levels, and better browsing experience on your website with HTTPS.
Increase page loading speed
This is an important technical SEO service. It will lead to a noticeable improvement in traffic website. When the loading speed is high, more people stay on your website pages. As a result, your company gets more business because more potential customers interact with your website.
About 53% of mobile site visitors are lost when a website takes too long to load. To avoid this, you can outsource technical SEO services from a reputable service provider like HVAC SEO Services to avoid losing potential customers.
On-site optimization services
SEO experts and agencies optimize the content on your website. They rectify broken links, modify meta tags to be better, perform website migration, and optimize images.
The following are services found in a technical SEO package. They help you to enjoy the above benefits.
- Website auditing to identify strengths and weaknesses
- Content and on-page SEO
- Correcting URLs to enhance readability by the search engine
- Improving website speed
- Mobile user friendliness
- Creating internal and external links
- Optimizing website design and structure
- Getting rid of duplicate content
- Checking Schema Markup
How much are Technical SEO services?
The price you pay for technical SEO services is dependent on the size of your website and the number of services you need. Different technical SEO service providers also offer varying prices.
- A site audits usually range from $2500 to $35000+
- Technical SEO consulting services range from $500 to $6000+
- Implementation of technical SEO services ranges from $100 to $200+ hourly
- The average monthly cost for technical SEO maintenance for your website ranges between $1000 and $7000+
How do I make Technical SEO services work?
You need to use the available tools to make the most effective services. Use Google Analytics to research the health of the site first. Besides, when you know the root cause of problems on your website, you can solve them effectively.
Track organic traffic by setting up conversion goals for example number of calls from your website, followers on social media, people finding your location, email subscribers, submission of forms, and, the number of downloads of eBooks or documents.
After getting this information about how your website is performing, for instance, the number of bouncing pages, broken links, and website load speed, you will gain insight into what areas need improvement. Employ a structured data markup to help search engines read your website content and present it to search engine users.
Thereafter you can monitor the changes you made, while still being on the lookout for anything that looks amiss.
How much should I pay for Technical SEO services?
If you decide to employ a technical SEO expert, their prices might depend on the services you need. You can expect to pay an average of $150 hourly for the implementation of the services but this might vary depending on your HVAC website size. If you want maintenance and consultation services, the former is $1000 on average per month, and the latter ranges from $500 to $6000 for different kinds of companies and websites.
There are available technical SEO tools you can pay for to view the technical SEO performance of your website.
What are the benefits of Technical SEO Services
- Your website gets high organic traffic
- Improves your visibility on search engines
- Better experience for your customers and other website visitors
- Your website can work well on different devices
- They index your website code appropriately to prevent website lags
- No slow loading speeds that deter visitors from staying on your page
- It provides your website with a strong high-quality structure and this is the basis of everything else you include in it
- Helps your potential customers navigate easily on your site
Technical SEO services can benefit your HVAC business by providing a positive user experience to your potential clients. Technical SEO services also help search engines discover your new content and display it to your audience on the top search result pages. We are ready to improve the performance of your website. Call us today to get the best professional technical SEO services for your business.
FAQs
What is the difference between SEO and technical SEO?
Both strategies have a common goal which is to improve the performance of your website, improve your ranking, and more. However, technical SEO focuses more on improving the technical aspects of your website to make it function better. Some of the technical aspects include website responsiveness, mobile-friendliness, link errors, and more. SEO on the other hand is the umbrella term encompassing all actions taken to improve the overall performance of your website including technical SEO. Some of the SEO aspects include improving website content, generating backlinks, optimizing titles, and more
What are the types of SEO?
The main types of SEO include:
- On-page SEO- This type of SEO focuses on improving aspects present on your website such as meta descriptions, title tags, headers, images, and others
- Off-page SEO – This type of SEO involves all the activities that happen outside your website that contribute to your ranking on search results pages
- Technical SEO- this type of SEO focuses on fixing technical aspects of your HVAC website such as broken links, slow loading speed, duplicate content, and others