Is Facebook Marketing Worth It? Read on to, and we will help you decide.
Do you know there are 2.7 billion active Facebook users each day? That tells you that the people who seem addicted to their smartphone screens are likely scrolling their Facebook accounts.
I am sure they include the customers you would love to do business with. Therefore, you should consider the use of Facebook in your HVAC marketing strategies. Let us explain it further here:
Why Advertise on Facebook
To Generate Leads
Facebook is the biggest social media platform. It has about 4 billion users, out of whom 2.7 billion are active every day. This makes it the best platform to popularize your business, generate social signals, leads and increase sales.
You can take advantage of Facebook’s growing number of users to market your brand with organic content. And if you want to mount a more aggressive campaign, Facebook will facilitate you with its paid ads features.
Low Advertising Budget
Facebook allows you to take charge of your advertising budget by managing your Facebook ads cost-per-click (CPC) and Facebook ads cost-per-1000 impressions (CPM). You reach more users with a small marketing budget.
Facebook bidding is used to pick ads. The bids may vary depending on the number of businesses competing to advertise at a particular time. Interestingly, lower bids are available if you market your brand when not many companies in your industry are marketing.
Facebook Audience Network will broadcast your ads across channels, apps, and websites, increasing your brand exposure. For instance, your Facebook audience may share your ads on Instagram and WhatsApp. This is good as your marketing content will reach more potential customers without taking further actions or paying more.
Facebook ads beat the traditional advertising strategies where you may have to spend more to reach more people. For instance, if you are running a brand awareness campaign on a TV channel, you will have to pay for the same content to air on a different channel.
High Return-On-Investment (ROI)
Social media marketers report that Facebook ads have the highest ROI. Considering the number of users who may view your ads and the associated low cost of creating and sharing the content, you should take advantage of the high ROI and advertise on Facebook.
Easy to Analyze
Once you launch your Facebook marketing, there are several tools you can use to track the performance. You can track the number of conversions, clicks, shares or subscriptions, and sales you are getting from the campaign.
This will help you make business decisions like halting the marketing campaign, changing your strategy, or increasing your bids. Work closely with an experienced HVAC marketing services expert who will help you generate and understand your Facebook marketing stats.
So, Is Facebook Marketing Worth It?
Many success stories show that Facebook marketing is worth it. Most of the people who give their Facebook marketing stories say that they got a high number of conversions from their ads compared to the related investment. Therefore, it is evident that investing in Facebook ads is worth it. You will spend on a small budget but generate huge conversions.
As more people turn to Facebook as a marketplace to identify brands or market their businesses, businesses benefit since the searches are now more intentional. Users no longer view the platform as a social site only.
They are now logging in to search for brands, raising the effectiveness of Facebook marketing. This is good for brands as they can rely on their Facebook organic content of Facebook ads to generate conversions.
How to Use Facebook Marketing Effectively
By posing a question on your Facebook page, you may get responses to help you understand your customer preferences, what they think about your pricing or the quality of your services. And unlike other surveys, your respondents will be available to give you clarification on their responses.
Use Images Extensively
Images are a great way of creating your brand publicity. Most people find it easier to share images than prose content. This is good for you as the more shares your images get, the more brand exposure you earn. Edit the images, and if necessary, add texts to them before uploading them on Facebook.
Use Facebook Ads to Market Exclusive Products and Discounts
Facebook ads are perfect for advertising short-lived offers such as discounts and exclusive offers.
When you want to personalize your engagements with your Facebook community, go live on Facebook. Make the experience worthwhile by informing them about your live session beforehand so that they can log in. You can use the live sessions to give educative HVAC talks or demonstrations.