If laughter is the best medicine, then HVAC humor is the means to get it. As much you like to put on a serious face perhaps to appear more professional, it is without a doubt that a little laughter is a thing for everyone. Including your customers.
Now imagine the full impact of transferring this same laughter to your brand message. Not only would you be cracking more ribs but also closing more sales.
Funny HVAC marketing content is effective in passing your brand message across as is any other type of content marketing. This advertising technique has gained prominence over the years because it attracts and educates customers in a humorous and relatable way.
However, not everything sounds funny or humorous to everyone. Therefore, it is imperative to understand when and where to use humor in your advertising. As a rule of thumb, always aim for content that a huge chunk of your target customers will find funny.
But if consistent creativity seems like extra work to you, hiring a funny HVAC SEO team should do the trick. In return, it will successfully infuse the magic of HVAC humor in your marketing campaigns.
Keep reading to discover some of the best ways of integrating your sense of humor in your HVAC advertising and why the aspect of humor is crucial in positioning your brand in the HVAC marketplace.
Why HVAC humor in business?
Laughter is no doubt good for the soul. Not only does it relieve stress, but also helps to soothe tension, reduce pain, and lower blood pressure.
Making people laugh also sparks positive thoughts about your brand in them, further provoking them to trust the brand.
According to Forbes, people enjoy working with business leaders that mix work with humor. Moreover, humor has proven effective in winning the hearts of customers as well as influencing their buying habits.
Lastly, humor also establishes a common ground between you and your HVAC teams, putting you all at ease. With such a coordinated team spirit, even your customers can tell what your brand stands for.
In essence therefore, HVAC humor mixed with professional service can make your heating and cooling business stand out from the pack. Additionally, it can thrust you to a whole new level of customer service and loyalty.
How can HVAC humor feature in HVAC ideas for marketing?
There are plenty of ways to incorporate funny HVAC content into your marketing campaigns. The fun in the content may take the form of HVAC funny topics or quotes, and hilarious HVAC promotional ideas like TV commercials or funny pictures. Additionally, the humor may be in form of comical HVAC advertising templates like funny slogans and brand taglines. Also, humor can be represented as witty HVAC names or catchphrases.
All these comical HVAC ideas can be strategically positioned in your emails, chatbots, about us page, and 404 page. This strategy is a good fit for humor marketing. In doing so, your prospects are likely to interact with your business more often.
To get a detailed perspective of the aforementioned forms of humor marketing, we delve into practical humor scenarios such as the following:
Funny HVAC quotes
Using funny HVAC quotes such as ‘You know it’s hot when even the dog starts to melt’ or ‘Who turned the thermostat setting to HELL?’ or ‘Stop making air conditioner jokes. Am not a Fan’ somewhere in your content advertising provokes a certain kind of lightheartedness that makes it easy for your audience to interact with you.
While the quotes are intended to ignite laughter in your audience the audience still gets to digest the underlying message.
For instance, in the first quote the underlying message is centered on a summer period that demands full functionality of a homeowner’s air conditioning system. Therefore, as they crack in laughter at reading the quote, they might remember that they have a broken air conditioner that needs fixing. Chances are that they might actually resort to booking a repair service with you almost instantly.
You can also occasionally tag HVAC funny quotes from your previous posts and your followers comments in your social media advertising. This will help to create laughter and trigger more engagement with your audience. This works well especially when reminding your followers of an upcoming season or maintenance schedule.
For instance, tagging a hilarious quote like ‘Gotta change the AC filter. It’s starting to look like the inside of my lungs’ in your social media posts or memes may act as a timely reminder to a homeowner who probably had lost track of their air filter replacement schedule.
HVAC TV commercials
TV commercials are a fast and effective channel to drive promotional awareness of your heating and cooling brand. Through such adverts, your prospects get to see you and your teams in action.
Now imagine what adding a little fun to these commercials can do to your brand message. Not only will the message reach the masses faster, but they will always be yearning for the advert’s return on their screens for it makes them laugh their troubles away each time it airs.
A funny air conditioning commercial like‘Dads in Briefs’ highlights the fear of most homeowners-sitting in the house with a broken HVAC unit or zero air conditioning especially during the summer heat waves. Even though the commercial depicts a potential problem experienced in the summer months, it still educates and forewarns your audience of the problem in a way that leaves them in stitches every time it comes up.
Funny HVAC TV commercials are also a good way to showcase your creative side to the world. And as you become consistent in such commercials, more people become aware of you brand and that allows you to attract a highly targeted audience to your website for service calls.
Innovative slogans for HVAC humor
Whenever you want to tell the world what makes your HVAC brand different, special, or ideal for your prospects, do it through innovative slogans. A slogan can make or break your brand awareness campaign. But when done innovatively, nothing could go wrong.
Depending on your service offerings, you can craft innovative HVAC catch phrases around any specialization.
For example, the following catch phrases may provoke different reactions from different audience when used as HVAC slogans partially or entirely:
- Funny mechanic slogans such as‘I’m a refrigeration engineer. To save time, we just assume that am always right!’ creates a clear identity of what you do. Also, it shows how much confidence you have in what you do as a HVAC mechanic.
- Hilarious contractor slogans like ‘I enjoy romantic walks through the hardware store’ portrays a passionate HVAC contractor. This shows your customers that you love what you do.
- Engineering slogans funny statements like‘I’m an HVAC engineer like a normal engineer except hotter and a whole lot cooler’. They might suggest an HVAC professional who is proud of their craft. Additionally, it shows they are good at what they do in the line of heating and cooling.
- Funny cleaning slogans such as ‘Let’s Clear The Air’ provokes a curious imagination in your audience. In addition, it draws them to learn more about the services you provide.
However, when crafting these funny cleaning slogans, it’s paramount to be clear on the kind of cleaning service you provide because there are other cleaning services out there such as carpet cleaning, house cleaning, and dry cleaning.
Funny HVAC pictures
Using funny pictures in your HVAC advertising campaigns essentially enhances your ad’s appeal. On top of that, pictures are more memorable, communicate faster, keep your audience around longer, as well as boosting your engagement levels with your audience.
That means reinforcing your brand message with funny pictures further enhances the impact of the message.
Funny air conditioning pictures such as the one below show how hot or cold your indoor environment can become if your broken HVAC unit is left unfixed for long. That not only affects your own comfort, but that of your pets as well. And that’s difficult to bear for anyone.
When the extent of the damage caused is presented in this manner, your audience might be provoked to make a repair or replacement decision faster than if words alone were used to communicate.
Furthermore, infusing such a picture with a funny quote or tagline can communicate more in a few seconds than an entire blog post would in ten minutes.
Did you know over 70% of online consumers are after laughter when watching your social media videos? Therefore, sliding in one or two funny HVAC pictures amid the video will spice up the humor and boost engagement levels.
Now you can embrace HVAC humor!
Want to create HVAC marketing campaigns that stick?
Think of HVAC funny marketing campaigns. Not only are they memorable to your audience, but also imprint a lasting reputation on your brand. Now that you have learnt a few humor marketing tricks, start looking for the one that best suits your particular HVAC brand.
To find the right kind of HVAC humor that resonates with your audience needs, reach out to our HVAC SEO team today.
Our teams have perfected the art of winning over prospects with the right HVAC content. HVAC funny content is not an exception! In other words, we never run out of HVAC ideas to put your brand top of your customers’ minds while making them laugh.